Typically, you should place the text of the full press release in this window. You can type it here or cut and paste from a Word document or other text file.

This field is for text only. Avoid pasting formatted text, HTML coding or text with imbedded images in this box.

Try to answer the questions: Who? What? When? Where? Why? How?

Your body copy should be no longer than 1,000 words.

Be sure to use keywords in your press release - words that will help people find your press release in search engines. You can use free keyword search tools to determine the best keywords for your press release. Free keyword research tools include: wordstream.com/keywords, freekeywords.wordtracker.com and Adwords.google.com.

Quotations from business owners, customers and prominent individuals in your company add life to press releases. No more than three or four quotes per press release are recommended. Be sure to identify who made the statement with their full name and title.

The last paragraph of your release should give the reader some background about your company. A sample ending paragraph: "About the Company X - Company X is widely considered one of the Top Ten public relations firms in America. Company X has won eight major, national public relations awards from the American Public Relations Society, including two in 2009. Company X provides marketing, branding, public relations, search engine optimization (SEO) enhancement services, reputation management and targeted advertising programs."

Did we mention not to use all caps?